Marka exists to create value for client brands, consumers, and customers by identifying and marrying unmet consumer needs with client strengths.
About Us
Following 30 years of building and implementing brand and innovation strategy for category-leading brands, Greg Schwarz founded Marka. Marka is a brand and innovation strategy consultancy dedicated to helping consumer-driven businesses grow their brands by applying brand management and innovation best practices. What makes Marka unique is a 5-step process that marries client strengths with unmet consumer needs, creating value for the client’s brands, its consumers, and its customers.
Meet the Founder
Greg Schwarz is an experienced marketer with unique branding and innovation insights resulting from his tenure at industry-leading companies such as The Coca-Cola Company, The Dial Corporation, Community Coffee Company, Dean Foods, Organic Valley and AlEn USA. Leadership positions in general management, brand, innovation, category management, and customer marketing were formative in his success.
Greg's resume highlights include:
CEO & Country Manager AlEn USA
VP & GM Organic Valley Fresh
Dean Foods, Senior Director, Brand Marketing: Launched TruMoo® Chocolate Milk, the first national fresh dairy brand in the U.S.
Community Coffee, Director of Marketing: Built brand management and innovation capability for the largest family-owned retail coffee brand in the U.S.
The Coca-Cola Company, Brand Manager: Owned the P&Ls for Minute Maid Coolers, Hi-C, and Disney Beverages
The Dial Corporation, Manager of Customer Marketing – Personal Care: Responsible for leading customer and shopper marketing strategy in the Western half of the U.S.
He holds a BA and MBA from University of Houston.
Growing up in Mexico City, Greg discovered his passion for consumer marketing at a young age, while working summers in his father's advertising photography studio.
Referrals
Hear from fellow marketing professionals who have worked with Greg and experienced his unique expertise and passion for consumer-driven success.